About Board & Staff Board Members Secretary – Nicole Hudson Hollway

Nicole is the general manager for the regional online non-profit news organization the St. Louis Beacon.

After majoring in theatre at Northwestern University, Nicole was drawn to New York City by was of Broadway. Her work as manager of

Information Systems and New Media for Cameron Mackintosh (Les Misérables, The Phantom of the Opera) introduced her to the world of

new media marketing.

After serving as Vice President of Operations for Pegasus Internet, where she worked with such clients as the New York Philharmonic,

Boston Symphony Orchestra and Lincoln Center while growing the staff from nine to 30, Nicole joined the team at BitFlip Interactive Group

as an Account Manager and later Executive Producer. A "small firm with big clients," BitFlip developed digital and print communications

products for clients including The New Yorker, Goldman Sachs and AOL.

 After returning to St. Louis in 2004, Nicole spent a year as a Senior Digital Project Manager at Rogers Townsend, where she worked on

various projects including permission marketing products for AT&T small business customers. Prior to joining the Beacon, she served as

the Community Affairs and Creative Services Manager for The Roberts Companies, managing web, print, outdoor and on-air production, as well

as public relations for the company’s TV and radio stations, hotels, theater and real-estate developments.

In 2010, Nicole represented the Beacon as a Punch Sulzberger Leadership Fellow, a Knight/McCormick Leadership Fellow and a member

of the 2010 Leadership St. Louis class (also known as The Class). 

 In addition to her position on the St. Louis' Professional Theatre Council board, Nicole serves on the Friends board for the recently

re-opened historic Wildey Theater in downtown Edwardsville, IL. Nicole co-owns the (forever in beta) St. Louis theatre website 3rd Row Center.

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