Pam Schneider is a native St. Louisian. She began her career in 1978 as a registered nurse working primarily in the emergency room. She held other positions in the health care industry until 1996 when she began her career as a realtor and purchased St. Louis Network.

In 1996 she entered the publishing world by taking over the St. Louis Community Pride Pages, a business directory of gay owned, gay operated, and gay friendly businesses. To provide an ongoing source of news and information to the GLBT community, she created and added the Vital VOICE newspaper to her publications. The first edition of the Vital VOICE was released in June 2000. After almost a decade in 2009 she turned the reins of the Vital VOICE over to Darin Slyman and the Pride Pages to Erica Atchley.